Aggregation in Fitness

A New Report

Understanding the impact of member attrition vs new member acquisition

Analysing the extent of marketing intervention with potential customers

Providing research-based evidence around true incrementality

"The findings in the survey demonstrate clear trends in this new and innovative approach to the fitness industry; providing an overall net contribution of revenue and people."  Director, Fusion Analytics Ltd.

Contributors

Data Source

Hussle is an online fitness marketplace which targets busy urban individuals requiring flexible access to gyms, health clubs and swimming pools to enable a healthy lifestyle.   Hussle partners with almost 40% of UK gym operators to increase awareness of their facilities and drive revenue and footfall.

Independent Data Consultancy

Fusion Analytics Ltd is an independent data consultancy that supports organisations manage, manipulate and interpret data. As part of their remit they often support Research Managers correctly calibrate market research results to ensure that they are robust and correct.

Executive Summary

Positive net member movement of +20 across every 100 customers

92% of customers enabled to visit a new gym

2.7 referrals per customer

£2.80 average secondary spend in-club per visit 

 
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Sandcroft Avenue Limited trading as Hussle 2020. All rights reserved. Company no. 06849691. VAT no. 101569833.